Seminars Unlimited - Speaking Topics - Selling to Multicultural Real Estate Clients

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SELLING TO MULTICULTURAL REAL ESTATE CLIENTS

Today, 60% of all homebuyers are minorities. Over a million new immigrants are coming into the United States every year and over seventy million multicultural Americans are already here. This huge group presents a tremendous opportunity that can be missed if you are not specially trained in how to meet the unique needs of Hispanics, African Americans, Asians and Middle Easterners.

Some of the benefits you will receive from this program include:

•	Why many people don't work with an agent from their own culture.
•	Learn the differences between multicultural clients and Americans.
•	Develop instant rapport with people from other cultures.
•	Negotiating effectively with multicultural clients.
•	What amenities people from different cultures want in a home.
•	What multicultural clients look for in a real estate agent.
•	Discover how cultural beliefs that affect real estate transactions.
•	Learn to build loyalty with multicultural customers.
•	Why people from other cultures are private about financial dealings.
•	Obtaining financial information from minority customers.
•	"Feng Shui" and other beliefs that affect real estate transactions.

TARGET AUDIENCE: Agents and brokers who want to increase home sales to multicultural clients.

Program Format:

•	From a 60-minute keynote to an all-day workshop to consulting.
•	Customized to meet the unique needs of offices and agents.

ABOUT THE PRESENTER: Michael Soon Lee, CRS, GRI, has been a real estate broker and multicultural expert for over thirty years. He has written and taught courses for the California Association of Realtors and many real estate companies and affiliates across the country. Mr. Lee is the author of OPENING DOORS: Selling to Multicultural Real Estate Clients and has spoken on this subject at the National Association of Realtors convention, for new home developers and numerous other groups including title companies and lenders. He is a nationally-recognized real estate speaker who appears regularly on television. He is the author of a four-CD audio package entitled Black Belt Negotiating!