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OVERCOMING OBJECTIONS

Objections are the most feared aspect of selling real estate and overcoming objections is the key to success in this difficult profession. The ability to confidently and competently handle objections is the difference between average agents and real estate superstars.

Some of the benefits of attending this fun program include:

•	The difference between objection and rejection.
•	Why objections are crucial to getting a sale.
•	The best time to handle objections.
•	Why agents should look forward to getting objections.
•	How to confidently answer any objection.
•	Differences between buyer and seller objections.
•	Why you don't need every buyer or seller.
•	Why rejection is fun.
•	Why top producers invite rejection from clients.
•	What superstars do immediately after handling an objection.
•	What superstars do immediately after receiving rejection.

TARGET AUDIENCE: Brokers and agents who want to improve their performance by confidently overcoming any objection clients can throw at them.

Program Format:

•	From a 90-minute keynote to 3-day workshop to consulting.
•	Customized to meet the unique needs of you and your salespeople.

ABOUT THE PRESENTER: Michael Soon Lee, CRS, GRI, has been an agent and broker since 1977 who has responded to thousands of client objections. He shares his experiences with tens of thousands of agents a year across the United States at conventions and seminars. Mr. Lee has spoken at nine National Association of Realtor® conventions and hundreds of presentations. His articles have appeared in state and national real estate magazines.