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MULTICULTURAL NEW HOME SALES

Sixty percent of all homebuyers today are minorities. Over a million new immigrants are coming into the United States every year and over seventy million multicultural Americans are already here. This huge group presents a tremendous opportunity that can be missed if you are not specially trained on how to meet the unique needs of Hispanics, Middle Easterners and Asians. The average salesperson says they will sell an additional 8.5 new homes a year as a result of the techniques they get from this program – and you’re probably not average!

Ask yourself if knowing the following increase your sales:

•	Why many don’t want to work with a salesperson from their own culture.
•	Why some cultures continue to negotiate after the contract is signed.
•	How to build rapport with multicultural customers.
•	Stressing features that appeal to particular groups.
•	How cultural beliefs impact new home sales.
•	Successfully negotiating with people from other cultures.
•	Obtaining referrals from multicultural customers.
•	How to detect buying signs in people who show no body language.
•	Why multicultural people have difficulty adapting to American customs.
•	Basics of Asian “Feng Shui”.
•	Understanding Middle Eastern “Vastu Shastra”.

TARGET AUDIENCE: Builders, salespeople and sales managers who want to increase new home sales to multicultural customers.

Program Format:

•	From a 60-minute keynote to an all-day workshop to consulting.
•	Customized to meet the unique needs of offices and agents.

ABOUT THE PRESENTER: Michael Soon Lee, MBA, CSP, has been a real estate broker and salesperson since 1977. He is a nationally-recognized speaker and multicultural consultant who appears regularly on national television. Michael’s book, Selling To Multicultural New Home Buyers is the Bible of the new home sales industry. He has presented this program to: Ryland Homes, the Home Builders Association, Centex Homes, the Pacific Coast Builders Conference, Celebration Homes and many more. He is the author of a four-CD audio package entitled Black Belt Negotiating!