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111 WAYS TO JUSTIFY YOUR COMMISSION

Today, more people than ever before are questioning the value of real estate services and asking agents to reduce their commissions. With the ability to do much of the legwork online both buyers and sellers are demanding Realtors® prove their worth. This program gives agents and brokers the tools to keep their commissions firm in the face of tremendous downward pressures: How much more would you make if you actually got paid what you’re worth???

Some of the benefits you will receive from this program include:

•	Why clients are increasingly questioning the value of real estate services.
•	How to tangibly prove the value of your services.
•	How to get clients to understand how hard you work.
•	Getting clients to understand how little you actually make.
•	Keeping your commission from becoming part of the negotiations.
•	How to let clients constantly know you’re earning your money.
•	Getting sellers to pay more than the “average” listing commission.
•	Getting buyers to consistently sign a Buyer-Broker Agreement.
•	Establishing your value from the very first contact.
•	Ten mistakes agents make that devalue their services.
•	Positioning yourself for maximum value.
•	Separating yourself from the competition.
•	Developing an image as a unique agent.
•	Why the public hates real estate agents and what you can do about it.

TARGET AUDIENCE: Both experienced as well as newer real estate professionals who want to get paid what they’re worth.

Program Format:

•	From a 90-minute keynote to 3-day workshop to consulting.
•	Customized to meet the unique needs of offices and agents.

ABOUT THE PRESENTER: Michael Soon Lee, CRS, GRI, has been a real estate broker and salesperson for over thirty years. He is a nationally-recognized speaker and consultant who appears regularly on national TV. Michael’s clients always pay him more than the “average” commission because they understand his value. He is the author of several books about marketing and real estate. Michael’s clients include: Coldwell Banker, The National Association of Realtors®, The Homebuilders Association, Century 21, Prudential Real Estate, and hundreds of others.