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BUILDING AN ALL REFERRAL BUSINESS

Most real estate agents think they have to do farming and cold calling to be successful. Nothing could be further from the truth because while these old-fashioned techniques do indeed work they are extremely inefficient. Wouldn't it be better to have clients come to you? Wouldn't you like to pick and choose your clients? This program will show you how.

In this fast-paced seminar you will learn:

•	How to get clients to refer you.
•	How to earn the right to ask for referrals.
•	Compete with low-priced competition without lowering profit margins.
•	Reduce inventory costs.
•	Add value to your business at no cost.
•	Low-cost/high-impact marketing techniques.
•	Increase profits by at least 10% for nothing.
•	How to develop an accurate profile of your best customers.
•	Bring back your best customers over and over.
•	Avoiding the biggest mistake in marketing.
•	Getting customers to refers friends and family.

TARGET AUDIENCE: Specially designed for agents who want to increase customer loyalty and reduce advertising costs.

Program Format:

•	From a 90-minute keynote to 3-day workshop to consulting.
•	Customized to meet the unique needs of your company and its customers.

ABOUT THE PRESENTER: Michael Soon Lee, CRS, GRI, is one of the real estate speakers in the country. For over thirty years he has had a successful all-referral business. He has been a Producer for the ABC Television Network and a Public Relations Director for the State of California. Michael has successfully conducted national publicity campaigns for companies on budgets of less than $100.